Colorado Thunderbirds

In 2019, Keiana started her career working in hockey with the Colorado Thunderbirds for the 2019-2020 season. For the year, she attended games all around the state and was the first designer to have worked with the Thunderbirds. The main responsibilities included: capturing in game photos, curating digital graphics for social media content and print graphics for flyers, posters, etc., and managing the Instagram account, growing the presence by doubling the number of followers. Keiana created an overall aesthetic for the organization’s social media focusing on the Thunderbird’s colors: blue, white and black. Keeping schedule graphics more simple and focusing on contrast, Keiana used the state of Colorado as inspiration for more special graphics such as signing and playoff graphics. She wanted to create a cohesive look for the Colorado Thunderbird’s brand as a whole.